![]() Amazon’s shift in strategy comes amid a major reorganization within the retailer’s physical stores division that’s designed to streamline operations and improve collaboration, per Insider.The data bears that out as Aldi recently overtook Morrisons as the UK’s fourth-largest supermarket, per Kantar as cited in This is Money.Ī strategic shift:Since the UK’s largest grocery chains are struggling to compete with the discounters and remain profitable, it’s not surprising that Amazon Fresh-which only has 19 physical locations and relatively expensive technology-filled stores-has scaled back its ambitions, Perkins said. ![]() “If people are changing where they’re shopping, they’re going straight to the discounters.” ![]() “Many of the people who could be lured away from Tesco were likely already eyeing up the even bigger discounts available at Aldi and Lidl,” she said. But Amazon also faces stiff competition from other grocers that are focused on price, said Carina Perkins, eMarketer senior analyst at Insider Intelligence.That would be the highest inflation in nearly 50 years. The situation isn’t improving as UK inflation is expected to exceed 18% in January 2023, per a new Citi projection cited in Axios. The approach makes sense given that UK grocery shoppers are increasingly price-sensitive as food prices rose 12.7% last month.Amazon has sought to gain market share by focusing on price the retailer last month announced it would match rival Tesco’s prices on hundreds of products in a bid to win over customers from the UK’s top grocer.
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